Know Your Local - Robin Nixon
Robin Nixon
Producer / Creative Director / Music Videos
How/When did you get your start? What was your big break?
When I was at school I was in a punk band. We also operated a pirate radio station in my friend’s attic. (Although I’m not sure I should talk about that now, looking at the way history has gone. It seemed a lot more innocent back then). My break in the music business happened by mistake. I was production-designing movies when I was asked to do a music video. The Video was Fugees ‘Ready Or Not’ it was a success so I carried on.
Who is the most interesting person you’ve worked with and why?
The most interesting person I worked with is Malcolm Mclaren (Producer of the Sex Pistols) He helped me listen to music in a different way. He had a fierce way of being straight to the point, with a romantic want for excellence. It was all about the ‘Nod Factor’ If the track made you nod there was a good chance you were on to something.
Where/how do you hear about new music?
I have a lot of friends who tell me about new tracks or Bands. I also check some of the music blogs like ‘Hype Machine’ and ‘Pitchfork’ Of course we have the great KCRW and I listen to BBC Radio 1 every day.
What book would you recommend as a must read for someone and why?
The Art Of War’ By Sun Tzu
It’s good to understand history that applies to business. It tends to repeat its self with different clothes on.
What 5 albums would you say are a must listen to for everyone and why?
‘Zebra’ Jack DeJohnette featuring Lester Bowie trumpet solo
‘Paris’ Malcolm McLaren
‘Scary Monsters’ David Bowie
‘The Pleasure Principle’ Gary Numan
‘The White Album’ The Beatles
Growing up, which artists inspired you the most?
Living in South London it was ‘David Bowie’ He taught us escape is possible.
What advice would you give to a young artist just starting out in the music business?
Follow your dreams. Talk less do more. Try and finish the projects that you start. Learn how to balance a check -book.
How are emerging technologies changing the music industry in general and specifically your field?
Emerging technology has streamlined a lot of the workflow. In music video digital cameras and multipurpose editing software have increased the ability to achieve quick and less expensive ‘effects- driven’ content. There is a downside to this as people are prepared to shoot more coverage with less focus on perfection in- camera.
What are your “secrets to success?”
I hope we get copies of all who answered this question. Certainly I’m not sure if it’s a secret but everyone I know who does well in the industry lives and breathes their job. Determination and hard work seems to be the mix that pushes people into excellence.
How did you learn about The Recording Academy and why did you join?
The Recording Academy is the home to music professionals and music lovers. While celebrating outstanding musicians, technicians and maverick’s achievements the Academy also with ‘Music Cares’ and other reach out programs helps educate, inspire and advocate on musicians and music lovers behalf.